By Nicolai Graakjaer

The research of tune in ads is well-suited for exploring the persuasive impression that track has past the power to entertain, edify, and purify its viewers. This booklet makes a speciality of song in advertisements from an interpretive textual content analytical viewpoint, answering hitherto ignored questions: What characterizes tune in advertisements in comparison to different advertisement song and different track on television? How does tune in ads relate to song ‘outside’ the universe of ads? How and what can track in ads characterize? writer Nicolai Graakjær units a brand new benchmark for the foreign scholarly research of track on tv and its pervading impact on customer selection.

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Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research) by Nicolai Graakjaer


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